From Brand to Storefront
Caribbean Soaps provides handcrafted bath and body products made from unique artisan skincare. The old website required restructuring in order to make it more suitable for sales and presentation of the product range. WEN was commissioned to revamp and improve the existing WooCommerce platform built on top of WordPress.
Complex product structure
The previous setup struggled to support a growing product catalogue. Product organization and variation handling were inconsistent, a common WooCommerce product variation issue affecting clarity and management, making management complex and affecting product clarity on the frontend.
The checkout flow also required improvements to ensure accurate cart behaviour, shipping calculations, and order processing across different scenarios.
Additionally, performance limitations impacted site stability, and the platform required multilingual support while maintaining a consistent experience across devices.
WooCommerce rebuild
WEN made architectural changes to increase the system’s consistency. Changes were made in product classification and variations that allowed us to streamline the product management on the backend and to improve the customer experience on the front end. Checkout process was optimized through changes in the cart rules, shipping and payment methods configuration.
Performance optimizations were done to improve the platform’s load times, making it more stable. WooCommerce was also set up to allow multilingual content (English and Spanish languages).
Reliable shopping experience
The redesigned platform delivers a significantly improved shopping experience, with clearer product organization and consistent variation handling. Checkout reliability was improved through accurate pricing, shipping logic, and order processing. On the backend, product and order management became more efficient due to a cleaner system structure, reducing operational friction.
Stronger digital foundation
WEN delivered a reliable WooCommerce system that improves not only customer experience but also internal operational efficiency. The improved structure, performance, and usability now support long-term growth and provide a stronger digital foundation for the brand.
Technology Stack
The platform was developed using a robust eCommerce-focused technology stack:
- CMS: WordPress
- eCommerce: WooCommerce
- Framework: Bootstrap
- JavaScript Library: jQuery
- Backend: PHP
- Analytics: Google Analytics and Google Tag Manager
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