From brand to storefront
Caribbean Soaps is a handmade bath and body brand offering artisanal skincare products. The previous version of their website needed restructuring to better support online sales and present the product range more effectively. We were engaged to rebuild and optimize the WordPress-based WooCommerce platform, focusing on stability, maintainability, and improved product management.
Complex product structure
The previous setup struggled to support a growing product catalogue. Product organization and variation handling were inconsistent, a common WooCommerce product variation issue affecting clarity and management, making management complex and affecting product clarity on the frontend.
The checkout flow also required improvements to ensure accurate cart behaviour, shipping calculations, and order processing across different scenarios.
Additionally, performance limitations impacted site stability, and the platform required multilingual support while maintaining a consistent experience across devices.
WooCommerce rebuild
WEN restructured the WooCommerce architecture to create a more consistent system. Product categorization and variation handling were standardized, improving both backend management and frontend clarity. The checkout experience was optimized by refining cart logic, shipping rules, and payment integration, ensuring consistent and reliable order processing.
Performance optimizations were applied to improve load times and overall stability across devices. The platform was also configured for multilingual support (English and Spanish), expanding audience reach without compromising usability.
Reliable shopping experience
The redesigned platform delivers a significantly improved shopping experience, with clearer product organization and consistent variation handling. Checkout reliability was improved through accurate pricing, shipping logic, and order processing. On the backend, product and order management became more efficient due to a cleaner system structure, reducing operational friction.
Stronger digital foundation
WEN delivered a reliable WooCommerce system that enhances both user experience and operational efficiency. The improved structure, performance, and usability now support long-term growth and provide a stronger digital foundation for the brand.
Technology Stack
The platform was developed using a robust eCommerce-focused technology stack:
- CMS: WordPress
- eCommerce: WooCommerce
- Framework: Bootstrap
- JavaScript Library: jQuery
- Backend: PHP
- Analytics: Google Analytics and Google Tag Manager
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